With only a limited budget available, marketing a small business can be a challenging affair. According to Nicola Kleyn, Associate Professor in Marketing at the Gordon Institute of Business Science (GIBS), the critical issue for small businesses is how to acquire and keep customers.
Belinda works with a number of organisations varying in industries. Belinda has obtained a vast amount of knowledge about some of the challenges these verticals are faced with. As facilitator, lecturer for Honours in Digital Marketing and Branding Belinda is able to provide advisory services that address the digital communications drivers.
Belinda captures some of her experiences as a women embarking on the journey of a small business owner. Check out her blog.....