With only a limited budget available, marketing a small business can be a challenging affair. According to Nicola Kleyn, Associate Professor in Marketing at the Gordon Institute of Business Science (GIBS), the critical issue for small businesses is how to acquire and keep customers.
Belinda captures some of her experiences as a women embarking on the journey of a small business owner. Check out her blog.....
In 2011 Belinda consulted with me on redefining my brand identity. She had a great understanding of our market's perception, and provided brilliant ideas for improving our impact. At the same time she was mindful of our budgets and capabilities. We looked at improving our logo, creating a fresh and dynamic look and feel, defining our own company values and creating a culture, and bringing a strong brand identity through all aspects of the business. She was excellent at marketing strategies for retention and new business. Belinda's advice was clear, concise, adroit and inspirational. She is easy to talk to and a pleasure to work with, very professional with personal touch. I would not hesitate to recommend her very highly. Lisa Floyd, Owner, The Essential Day Spa.
Belinda works with a number of organisations varying in industries. Belinda has obtained a vast amount of knowledge about some of the challenges these verticals are faced with. As facilitator, lecturer for Honours in Digital Marketing and Branding Belinda is able to provide advisory services that address the digital communications drivers.
Belinda at Wagner Consulting has been invaluable to Oxygen8 SA in helping us to map out our marketplace and build strategies that raise our brand visibility and promote our business. In addition to strategy, planning and hands-on execution, Wagner Consulting were able to source credible supply chain partners for our marketing needs. Tony Smith, CEO, Oxygen8 South Africa
"The EquiSight team met with Belinda Wagner for advice on the repositioning and marketing of EquiSight. Belinda provided invaluable insight into different marketing strategies that could be employed to position EquiSight's offerings in the corporate space. We have since launched a new website and are now making use of various social media platforms to market the business. As a result of these initiatives the business has experienced a significant turnaround."
Nicole Lowe, Owner, Equi-Sight
Belinda uses her unique combination of strategic expertise and creativity to develop comprehensive marketing plans and strategies for organisations. She advises clients on how to grow their companies through correctly positioning and branding their businesses, as well as understanding the trends that will impact them going forward. She offers insight and recommendations on how companies can re-align themselves in order to ensure they are optimally positioned for future growth.
Her marketing expertise includes: